Business marketing has been made easier with the manufacturing of promotional tote bags. Though not a new concept, it is new in marketing. These bags have been found to be very effective as far as business promotion is concerned. They can thrive even in the worst market conditions. As you are aware, the global economic slowdown is the main reason for low sales volume in your business. Fortunately, you are not alone in the meltdown. Using tote bags can help rectify the problem a bit.
You need to look at the cost-effectiveness of these bags. During the economic recession, the cost of operations is a most important 
consideration. Not all tote bags are designed and made equal. Choice of materials used in making tote bags has a great effect on the effectiveness in your brand promotion. Therefore, you should know the different materials used to make tote bags.
Common materials used to make tote bags include nylon, cotton, plastics, and many more. Most importantly, you should buy tote bags made of eco-friendly materials. This is because they are not only good for the environment but have been found to create a brand reputation. For instance, cotton is a great material for making tote bags. In addition, cotton tote bags have other benefits. These bags are soft, can be stretched, and weather resistant. The non woven tote bags are very useful in promotional marketing due to their excellent durability.
The other choice of material is nylon. You will find nylon more durable as compared to cotton. Unfortunately, it is not 100% environmental friendly. They too have their benefits. For instance, they are cheaper as compared to cotton ones. Polyester is a great material for making promotional tote bags. These bags have similar properties as those made from nylon. They can accommodate huge weights and strong.
Nowadays, people are concerned so much about the environment. Government recommend companies that use eco-friendly products and green technologies. Tote bags make it possible utilize eco-friendly materials. Polyester, nylon, and cotton are the main materials used in making of tote bags. It is your duty to pick right materials based on the budget you have. For premium businesses, it is advisable to go for cotton tote bags. The cost should not worry you a lot as every penny you spend is worth. Promotional products offer a great way of marketing a business in the offline world.